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Is Apple Log 2 the deciding factor for buying new iPhone 17 Pro?
The New Paradigm of Mobile Cinematography: A Comparative Analysis of Apple Log 2, Filmic Log V3, and Rec.2020 HDR on the iPhone 17 Pro iPhone 17 Pro Executive Summary: The New Paradigm of Mobile Cinematography The iPhone 17 Pro represents a significant evolution in mobile video capture, transitioning the device from a pro-sumer tool to a legitimate component of professional cinematic workflows. The introduction of Apple Log 2, particularly when paired with ProRes RAW and genl
Sep 24, 202515 min read


ProRes vs DNxHR: A comprehensive rewiew
ProRes and DNxHR are both high-quality video codecs designed for professional video editing workflows. Both codecs offer a variety of codecs for different compressions, data rates, and file sizes. Some codecs are designed for just enough image information needed for editing, others for high-quality color grading and finishing, and lossless ones for mastering and archiving. Both codecs can be wrapped inside MXF or MOV containers. ProRes is developed by Apple, while DNxHR is de
Feb 2, 20244 min read


DaVinci Resolve 21: An AI-Driven Post-Production Evolution
Paradigm Shift in Post-Production Forget everything you knew about post-production. DaVinci Resolve 21 has arrived, fusing video, audio, VFX, and for the first time still photography into one seamless, AI-powered system, ending the era of painful round-tripping. Unveiled at NAB, this release leverages the DaVinci Neural Engine to move you away from repetitive tasks like rotoscoping and logging, straight into high-level creative direction. We’ll break down this architecture, f


Understanding the Differences Between 13 Bit ARRI RAW and 16 Bit RED RAW
1. Introduction: Demystifying RAW Bit Depth in Digital Cinema ARRI and RED stand as prominent innovators in the digital cinema camera market, each establishing a distinct presence through their unique engineering philosophies and product offerings. ARRI is widely recognized for its "filmic" aesthetic, celebrated for organic images, natural skin tones, and exceptional reliability, making its cameras a staple in high-end feature film and television productions.1 Conversely, RED


What is Mid-Grey? And the importance of 18% Midtone Grey in Color Grading.
how preserving 18% grey can improve your grade & help in look development.
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